Follow Venn is a campaign pitch created for a regional tourism board: a palm-high forest sprite who beckons a bored little girl — and her whole family — off the hiking trail to a hidden natural wonder they'd have walked right past. The client ultimately passed on the concept, so they stay unnamed — but the pitch itself shows my full creative process, from the first rough sketch to a finished 9:16 spot.

I developed the entire package end to end: the mascot Venn with his character turnaround, a six-shot storyboard first explored as sketches and then rendered photoreal with AI, a fully produced ~30-second vertical film, and a follow-up Pinterest ad series that puts Venn in a different costume for every pin.