Industry: Wellness & Leisure
Client: PIDAL — Piscine Intercommunale de l'Alzette
Role: AI-Enhanced Content Design, Motion Design, Email Marketing & Ad Campaigns
About
PIDAL is the intercommunal swimming pool and wellness centre in Helmsange, Luxembourg, offering pool, spa, sauna, fitness, and dining experiences. The brand needed fresh, premium-feeling creative assets to promote their gift card offerings and drive engagement across digital channels.
I designed and produced a complete set of marketing materials — from AI-generated imagery and Photoshop compositing for email campaigns and Google Ads gift card visuals, to motion design video ads with AI-assisted storyboarding. Every asset was crafted to feel warm, inviting, and aligned with PIDAL's wellness identity. Visit project
Mother's Day Meta Ads — Spa Pedicure Promo
Built the full Meta ad pack for PIDAL's 'Mommy Timeout' Deluxe Spa Pedicure campaign (June 2026 promo, €79). The client provided amateur reference photos from inside the spa — these were enhanced with AI image generation and Photoshop compositing to elevate lighting, framing, and product styling without altering the real treatment room or background.
To extend the campaign with motion content without paying for an on-location shoot, the still scenes were animated into a 12-second 1:1 Story-format video using generative video tools — a fast, low-cost path from amateur reference to polished ad-ready creative.
Gift Card Designs
The gift card campaign required visuals that feel luxurious yet accessible — communicating the breadth of PIDAL's offerings from sauna and spa to dining and hotel stays.
Using AI image generation combined with Photoshop compositing, I created four distinct gift card scenes, each tailored to a different experience. Every visual was produced in multiple formats (square, landscape 1200×628, portrait 1440×2560) to cover Google Ads, social media, and print placements.
Email Campaign
Designed a promotional email for PIDAL's spa services, combining AI-generated lifestyle imagery with clean layout and strong calls-to-action. The design highlights the spa's relaxation experience while cross-promoting the gift card offering — driving both bookings and gift purchases in a single touchpoint.
Video Ads
Created Google Ads video campaigns for PIDAL using AI-assisted storyboarding and generative video tools. The ads showcase PIDAL's fitness and wellness offerings in dynamic short-form formats, produced in both French and German to reach Luxembourg's multilingual audience.
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Portfolio Website
A personal portfolio website built with Next.js and Tailwind CSS, showcasing projects and skills with a modern design.