Sebastian Parzatka-Lipinski
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Brinks

Industry: Security & Cash Management

Client: Brinks

Role: Motion Design, AI Visuals, Ad Campaigns & Editorial Design

About

Brinks is a global leader in total cash management, route-based logistics, and payment solutions. The brand needed engaging video ad campaigns to promote seasonal offers and drive customer awareness across digital channels.

I produced animated video ads for Brinks' Easter campaign, delivering multiple format variations optimized for social media and digital placements. I also designed a lead-generation e-book for Brink's Safety Home™, guiding homeowners through expert home security advice, and created the AI product visuals for the Brink's Tower landing page and editorial visuals for the blog on brinks.lu. Visit project

Brink's Tower — Product Visuals

Created the visual set for the Brink's Tower landing page on brinks.lu — a mobile surveillance tower that protects construction sites, parking lots, and professional premises. Working from photo references of the real unit, I generated AI scenes placing the tower in authentic site environments and finished the compositing in After Effects.

Brink's Tower — Hero Visual on Construction SiteBrink's Tower — Studio Product Shot

Detect, Verify, Respond — Feature Visuals

Illustrated the tower's three-step protection flow for the landing page: the tower detects an intrusion on site, the alarm center verifies the live footage, and a response team is dispatched. Delivered as circular feature visuals matching the page's design system.

Brink's Tower — Detects an Intrusion
Brink's Tower — Alarm Center Verifies
Brink's Tower — Response Dispatched

Security Solutions Blog — Editorial Visuals

Created the editorial visuals for a brinks.lu blog article presenting Brink's three security solutions side by side: the Alarm Pack for protecting the home, the Remote Alarm for looking out for an elderly relative, and the Brink's Tower for securing business sites without a permanent guard.

Each solution received its own column visual, AI-generated to match the brand's nocturnal photography style — a wireless detector watching over a family home at dusk, the alert wristband worn at home in the evening, and the tower standing guard over a worksite at night.

Blog Editorial — Alarm Pack Protecting a Home at NightBlog Editorial — Remote Alarm Wristband for SeniorsBlog Editorial — Brink's Tower Guarding a Worksite

Home Security E-book — Lead Generation Guide

Designed 'Conseils Sécurité Domicile', a free expert guide for Brink's Safety Home™ used as a lead magnet across a dedicated landing page, exit-intent popups, and Meta lead generation ads. Built in HTML/CSS from the brand's design system and exported as a print-ready PDF, delivered in French and English.

The guide walks curious homeowners through six chapters of practical security advice — daily habits, access points, alarm systems, video surveillance, exteriors, and neighborhood vigilance. All visuals were AI-generated to match the brand's nocturnal photography style, from the cover hero to the 3D product renders of Brinks' alarm hardware.

Home Security E-book — CoverHome Security E-book — Back Cover with CTAE-book Spread — Intro & Table of ContentsE-book Spread — Daily Habits & Access PointsE-book Spread — Alarm Systems & Video SurveillanceE-book Spread — Exteriors & Neighborhood Vigilance

Easter Campaign — Campagne Pâques

Designed and animated a series of video ads for Brinks' Easter promotional campaign. The videos feature dynamic motion graphics and clear calls-to-action, produced in multiple variations to support A/B testing and multi-platform distribution.

Holiday Campaign — Meta Ads

Produced Meta ad creatives for Brinks' May holiday season campaign — animated story video ads paired with matching 1:1 end cards. Each end-card serves as the final frame of the corresponding ad variation, optimised for Facebook and Instagram feed placements.

Holiday Campaign — Voyagez l'esprit tranquille (FR)Holiday Campaign — Passez de bonnes vacances (FR)

KeyPad Video

Produced a product-focused video showcasing Brinks' KeyPad solution, highlighting the device's features and user interface through clean motion design and precise visual storytelling.

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Contact

  • sebastian.lipinski@luxmotion.lu

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Location - Luxembourg

© 2025 Sebastian Parzatka-Lipinski