Industry: E-commerce
Client: LetzShop
Role: AI-Enhanced Content Design, Motion Design, Blog Visuals & Ad Campaigns
About
LetzShop is Luxembourg's local e-commerce platform connecting consumers with local businesses. The brand needed a wide range of creative content — from seasonal blog visuals and seller education materials to video ads and Meta campaigns — to drive engagement and support their marketplace sellers.
I produced a full spectrum of digital content using AI image generation, Photoshop compositing, and motion design. From Valentine's Day and Spring campaign visuals to animated video ads and educational email illustrations, every asset was crafted to reinforce LetzShop's identity as the go-to local shopping destination. Visit project
Feels Like Summer — Blog Campaign
Created AI-generated visuals for LetzShop's 'Feels Like Summer' blog, covering travel, fashion, terrace living, apéritifs, and outdoor sports. Each scene stages real product categories in warm summer settings — always with the LetzShop tag and Luxembourg touches woven in.
Summer Sale Meta Ads
Produced the animated Meta ad for LetzShop's 'Les soldes d'été' campaign — a 4:5 motion creative built in After Effects from an AI-generated summer flatlay, delivered in FR/DE/EN and in 16:9 and 9:16 cuts alongside static versions of each format.
National Day Meta Ads — Fête Nationale
Delivered the Meta ad pack for LetzShop's National Day campaign — an animated hero video and matching static, composed as a flatlay of real local SKUs dressed in the Luxembourg tricolore: flag, ribbons, and red-white-blue candles. Delivered in FR/DE/EN and in 1:1 and 9:16 formats.
National Day Blog Campaign
Created AI-generated category visuals for the accompanying 'Fête Nationale' blog, staging products from local sellers — wine, jewellery, home décor, and art — on a consistent linen set with the tricolore ribbon running through every scene.
Mother's Day Meta Ads — Final Creatives
Delivered the Meta ad pack for LetzShop's 'Fête des Mères' campaign — a single post (9:16) and a 4-card 1:1 carousel. Each creative is a composed flatlay built around real local SKUs, dressed with the brand-red ribbon, kraft tag, and ls-symbol so the ad reads as LetzShop at a glance.
All headline and CTA copy was intentionally left out of the renders — text is added in post-production so the same composition can be re-versioned across FR/DE/EN without regenerating the image.
Valentine's Day Blog Campaign
Created a series of AI-generated lifestyle compositions for LetzShop's Valentine's Day blog, featuring curated product selections from local sellers. Each visual was designed to feel warm and aspirational, set against Luxembourg landmarks to reinforce the local identity.
Spring Blog Campaign
Designed AI-generated category visuals for LetzShop's 'Bienvenue Printemps' spring blog, covering fashion, food, home & garden, and leisure. Each image captures the fresh, seasonal energy of spring while showcasing product categories available on the platform.
Seller Education Emails
Illustrated educational email content to help LetzShop sellers improve their product listings. The illustrations cover product descriptions, target audience identification, key product information, photography best practices, and contextual product staging.
Video Ads
Produced AI-assisted video ads for LetzShop's '1 achat = 1 impact' campaign, highlighting the positive local impact of every purchase on the platform. The videos were designed for YouTube and social media placements.
Featured Work
Explore my latest projects and creative endeavors across different technologies and design disciplines.
Follow Venn — Campaign Pitch
Full campaign pitch for a tourism board (client under wraps) — original mascot design, storyboard from first sketches to photoreal AI frames, a finished 9:16 spot, and a Pinterest ad series.
Taste of Africa
AI-enhanced product photography and ad campaign visuals for a premium South African wine brand in Luxembourg.
PIDAL — Wellness Centre
AI-enhanced content design for Luxembourg's intercommunal wellness centre — gift card campaigns, email marketing, and Google Ads video production.
Brinks
Motion design, animated video ad campaigns, AI product visuals, and lead-generation e-book design for a global leader in cash management and security solutions.
Byborg Enterprises
3D Visuals, Motion Design, Web Prototyping & Collaboration with Design + Dev Teams for a forward-thinking technology group.
Portfolio Website
A personal portfolio website built with Next.js and Tailwind CSS, showcasing projects and skills with a modern design.