Sebastian Parzatka-Lipinski
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Experience
LetzShop

Industry: E-commerce

Client: LetzShop

Role: AI-Enhanced Content Design, Motion Design, Blog Visuals & Ad Campaigns

About

LetzShop is Luxembourg's local e-commerce platform connecting consumers with local businesses. The brand needed a wide range of creative content — from seasonal blog visuals and seller education materials to video ads and Meta campaigns — to drive engagement and support their marketplace sellers.

I produced a full spectrum of digital content using AI image generation, Photoshop compositing, and motion design. From Valentine's Day and Spring campaign visuals to animated video ads and educational email illustrations, every asset was crafted to reinforce LetzShop's identity as the go-to local shopping destination. Visit project

LetzShop Valentine's Day CampaignLetzShop Spring Campaign

Valentine's Day Blog Campaign

Created a series of AI-generated lifestyle compositions for LetzShop's Valentine's Day blog, featuring curated product selections from local sellers. Each visual was designed to feel warm and aspirational, set against Luxembourg landmarks to reinforce the local identity.

Valentine's — Gift SelectionValentine's — Beauty & WellnessValentine's — Chocolates & FlowersValentine's — FashionValentine's — GourmetValentine's — HomeValentine's — Tech

Spring Blog Campaign

Designed AI-generated category visuals for LetzShop's 'Bienvenue Printemps' spring blog, covering fashion, food, home & garden, and leisure. Each image captures the fresh, seasonal energy of spring while showcasing product categories available on the platform.

Spring — HeaderSpring — Fashion & ClothingSpring — Food & AnimalsSpring — Home & GardenSpring — Leisure & Outdoor

Seller Education Emails

Illustrated educational email content to help LetzShop sellers improve their product listings. The illustrations cover product descriptions, target audience identification, key product information, photography best practices, and contextual product staging.

Product Details Illustration
Target Audience Illustration
Key Information Illustration
Product Visibility Tips
Multiple Angles Tips
Product in Context Tips

Video Ads

Produced AI-assisted video ads for LetzShop's '1 achat = 1 impact' campaign, highlighting the positive local impact of every purchase on the platform. The videos were designed for YouTube and social media placements.

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Contact

  • sebastian.lipinski@luxmotion.lu

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Location - Luxembourg

© 2025 Sebastian Parzatka-Lipinski